Julie Boswell learned copywriting and direct response marketing from industry experts, and has since become an authority herself. In this episode, we discuss the importance of the sales letter, and the longevity of long form sales! Don’t underestimate what long form sales letters can do for you, no matter what your business is. Julie also offers a few really valuable tips on dual readership paths to ensure that your sales letters accommodate skimmers as well as thorough readers–you’ll capture far more conversions when you cater to both.
Hernan Vasquez grew up on technology in Argentina and knew from a very early age that he wanted to make his living on the internet. Despite racking up massive phone bills along the way, Hernan has pioneered a market which most people underestimate but is so incredibly important, SEO and sales funnels. They can work together to bring traffic to you and to build a long list of lifetime customers, and Hernan knows how.
Jon Nastor didn’t start out online. He opened a few of his own offline businesses, after finding his entrepreneurial edge at a young age. In 2011, he made the jump online and has since interviewed 207 entrepreneurs on his podcast, Hack the Entrepreneur. Jon has compiled all of the shared traits and strategies that he’s learned from so many successful entrepreneurs into a book, released in early December, that he shares knowledge from with us today.
Justin Christianson is a conversion optimization expert. His company, Conversion Fanatics, and his book of the same title, are designed to simplify and streamline A/B testing–which is what we talk about in this podcast. The importance of testing is so underestimated and it can be hard to get started, but Justin has a few tips and strategies to get the ball rolling for you.
Katt Stearns is an authority in most social media platforms, but today we dive into one of the most rapidly changing and polarizing tools for communication: Twitter. We get into each of the most useful and cost effective Twitter ads, and talk about the most important aspects of your profile and how to optimize these ads.
Nicholas Kusmich got online out of necessity, but has since built an empire out of what he’s most passionate about–marketing. Nicholas is the singular industry authority in Facebook advertising, and is relied upon by industry leaders from multiple markets. This podcast covers a huge amount of high level strategies for rolling out successful Facebook ad campaigns, including how to lower your lead costs and ensure that you don’t get blacklisted by Facebook. Nicholas also offers an incredible resource for free to our listeners–don’t miss it, and act fast, because this master class is only around for a limited time.
Matt Wolfe is an absolute authority on content marketing. Experience his content creation strategies, methods of repurposing content, and on how to drive traffic back to your website. Trust me, you’ve never heard this anywhere else, but I think it has the potential to overhaul your top sources of traffic.