Julie Boswell learned copywriting and direct response marketing from industry experts, and has since become an authority herself. In this episode, we discuss the importance of the sales letter, and the longevity of long form sales! Don’t underestimate what long form sales letters can do for you, no matter what your business is. Julie also offers a few really valuable tips on dual readership paths to ensure that your sales letters accommodate skimmers as well as thorough readers–you’ll capture far more conversions when you cater to both.
Hernan Vasquez grew up on technology in Argentina and knew from a very early age that he wanted to make his living on the internet. Despite racking up massive phone bills along the way, Hernan has pioneered a market which most people underestimate but is so incredibly important, SEO and sales funnels. They can work together to bring traffic to you and to build a long list of lifetime customers, and Hernan knows how.
Jon Nastor didn’t start out online. He opened a few of his own offline businesses, after finding his entrepreneurial edge at a young age. In 2011, he made the jump online and has since interviewed 207 entrepreneurs on his podcast, Hack the Entrepreneur. Jon has compiled all of the shared traits and strategies that he’s learned from so many successful entrepreneurs into a book, released in early December, that he shares knowledge from with us today.
Justin Christianson is a conversion optimization expert. His company, Conversion Fanatics, and his book of the same title, are designed to simplify and streamline A/B testing–which is what we talk about in this podcast. The importance of testing is so underestimated and it can be hard to get started, but Justin has a few tips and strategies to get the ball rolling for you.
Katt Stearns is an authority in most social media platforms, but today we dive into one of the most rapidly changing and polarizing tools for communication: Twitter. We get into each of the most useful and cost effective Twitter ads, and talk about the most important aspects of your profile and how to optimize these ads.
Nicholas Kusmich got online out of necessity, but has since built an empire out of what he’s most passionate about–marketing. Nicholas is the singular industry authority in Facebook advertising, and is relied upon by industry leaders from multiple markets. This podcast covers a huge amount of high level strategies for rolling out successful Facebook ad campaigns, including how to lower your lead costs and ensure that you don’t get blacklisted by Facebook. Nicholas also offers an incredible resource for free to our listeners–don’t miss it, and act fast, because this master class is only around for a limited time.
Matt Wolfe is an absolute authority on content marketing. Experience his content creation strategies, methods of repurposing content, and on how to drive traffic back to your website. Trust me, you’ve never heard this anywhere else, but I think it has the potential to overhaul your top sources of traffic.
In this episode, email marketing expert Marc Goldman shares his tips, tools, and strategies for successful email marketing campaigns. We talk about images, and what else you should have in your email, like the number of links and how long the body should be; and we get into exactly what will get ESPs to reward you as the sender for respecting their resources with your emails. Is your list segmented yet? Find out why it should be, in this episode of the Entrepreneur Ignited podcast.
Peter O’Donoghue has been selling since he was thirteen, and you can tell. He’s not only an absolute expert in outbound sales strategies, but as you’ll find out, he knows all of the best technology available for use to make the process as painless and as profitable as possible. This episode, we talk about Peter’s outbound model, which can lead to almost 70% response rates on cold emails. Don’t miss it!
Chris Lang has been working as an email deliverability expert for the past few years after losing his traffic to a false-positive phishing blacklist in 2008. Chris has since built up a foolproof empire to ensure that you keep your emails not only out of the spam folder, but out of Gmail’s Promotions tab, too. Did you know that landing in someone’s inbox instead of their Promotions folder can bump your open rate by up to 10%? Chris tells us how in this episode of the Entrepreneur Ignited podcast.
Nathalie Lussier has been building websites since she was 12, and I trust her more than anyone with her knowledge on pop ups and list building because she has the experience to back it up. Nathalie has launched her 30 day challenge to get people out of their comfort zones, building their lists, and improving their business. Here we talk about which pop up plugins to use and how, and the tricks that Nathalie used in both paid and free advertising to build her customer base.
Sean D’Souza is one of the most respected marketers and copywriters that I have ever come across, and I’m incredibly excited to have him on the show today to walk us through the framework of his book, the Brain Audit. Sean guides us through his Seven Red Bags analogy, and explains the importance (and the trickiness) of working with urgency as a motivator. He also shares where you can find the first chapter of his book for free.
Dave Rogenmoser was born an entrepreneur, and most recently he’s turned his entrepreneurial mindset to LinkedIn: a platform which he thinks is seriously overlooked by most businesses. If you’re working in the B2B space, or are trying to connect with business owners and decision makers, Dave’s surprisingly quick and easy tips will absolutely generate more traffic, more leads, and more conversions.
Dave Espino is an absolute authority on an incredible new platform called Udemy. Udemy is the perfect space to post information products in the form of courses–videos, slideshows, audio–and to start generating some serious passive income. You can also link your Udemy with Blab.IM, which we’ve talked about in previous episodes, to build your list.
I’ve been using Eugene Ware’s Market Samurai for years, and today he shares with us the benefits and importance of creating fantastic content–something that his other program, Content Samurai, makes incredibly easy. We talk about the importance of distribution, and how to get from a single article to heaps of content in an hour or less.
This episode features Matt Astifan of WebFriendly.ca. Matt has run over 200 very successful Internet Mastermind Meetups over the past six years, building a community of over 5,000 members. Matt is a leading authority on running affective social media campaigns, and in this episode he shares with us the formula that he’s used to build his businesses: the Ace Formula.
This episode is a little outside of our regular content, but I’m really excited to bring it to you today. Dr. Jones is a leading expert on the Health Model, and in this episode he talks about his favourite supplements, his dietary habits, and how he would suggest that we as entrepreneurs maximize our health and brain performance.
In this quick podcast, I get into the single biggest mistake I see people make when they consider their sources of traffic generation. It’s more complicated than you think, but it doesn’t have to be impossible!
In this episode, I interview my long time friend and business partner Steve McKnight. Steve made the leap into being a digital educator in 2001–wait till you hear how he bought his domain name–and has since made over $26 million with one single website: PropertyInvesting.com. Steve offers his tips on building trust with your community, and a few words of wisdom to those of you just about ready to take the plunge into full-time entrepreneurship.
In this episode I share my top ten email marketing truths–not about what goes into the email, but how to put things into emails. I discuss the optimum lengths for subject lines, paragraphs, even individual line lengths, and tell you why it is that I never use those fancy email layouts that come with internet marketing clients.
In this episode today we get into the science of thinking like a truly successful entrepreneur–getting past your negative self-images by learning to reprogram and retrain your brain. I see so many people unknowingly sabotage themselves by making the mistakes we talk about in this podcast. John is an authority in this kind of brain training and we’re lucky enough to have him share his methods with us.
This episode is about one of the most important things to focus on as an online business owner: your website security. These seven simple strategies are going to make brute force attacks and software hacks infinitely less likely to occur, and they all take less than a half hour to implement. You won’t regret it.
In this episode I talk with Marlon Sanders about the importance of knowing how to sell. In this day and age, shiny and slick graphics can take over the priority list, but you won’t be successful if you don’t understand how to sell. We talk about the future of mobile business (goodbye desktops!) and how to push traffic from one platform to the next.
In this episode I tell you about my three rules for running a successful Google campaign. I don’t sell any SEO services–this is all information that I’ve learned through trial and error to be true, with no strings. You need to be focusing on your keywords, on your content, and on your backlinks! But be careful–because with Google, it often is all about perceptions.
In this episode, media buyer extraordinaire Mike Hill shares his non-politically correct and candid opinions and advice on media buying today. We talk about how the industry has changed, how you should be buying media, and just how profitable that can be.